H Bureau: a specialist consultancy practice working with companies in entertainment, technology and experiences
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Re-imagining a digital media publisher

 

A digital media publisher operating in a number of territories came to us for strategic advice to help reimagine their business in a rapidly changing media marketplace, as well as exploring how they could restructure to maximise efficiencies across the organisation.

 

 

Questions
– Which revenue streams should we focus on?
– How do we build a multi-lingual and domain expert editorial team?
– Who can we partner with to build the brand?
– Is now the right time for further financial investment?
 
Challenges
– Shifting commercial models in media publishing industry
– Ad-blocking making an impact
– Creating high-quality content in multiple languages
 
Solutions
– Feasibility study of new business model
– Recommendations for local and international partners
– Creation of content strategy

 

* We choose not to disclose the names of our clients due to the confidential nature of our work together.