H Bureau: a specialist consultancy practice working with companies in entertainment, technology and experiences
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Creating a new advertising product category

 

We worked on a long-term engagement with an emerging technology company seeking creating a new product category within the advertising industry.

Our involvement went from global strategy to operations, talent development and business development.

 
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Questions
– How can we best stabilise our cash flow with current clients?
– Which new products and services should we build?
– What’s our strategy for entering new markets?
– How do we build our reputation in a nascent but growing niche?
 
Challenges
– No senior leadership in Europe
– Existing market share being attacked by new entrants
– Nascent market segment not fully understood by customer base
 
Solutions
– International expansion strategy
– Forging of entertainment industry partnerships
– Creation of new product line

* We choose not to disclose the names of our clients due to the confidential nature of our work together.