Due to their organic growth, the B2B arm of a FTS100 tech retailer had a hotchpotch of different and sometimes competing propositions.
They needed their whole commercial ecosystem to be redefined.
- Conducted over 15 in-depth team sessions and interviews
- Audited their existing assets and data sets
- Organised 5 brainstorm sessions with teams and stakeholders
- Reorganised the company’s internal proposition architecture
- Reduced the number of propositions from 25 to 5
- Created 1 journey proposition master document
- Designed 5 unique break-out client one-pagers
- Developed 1 modular pitch deck for potential clients
“I now get what these guys do, besides what we buy.”
Director at existing client *
* We choose not to disclose the names of our clients due to the confidential nature of our work together.